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Highlights: • Maharashtra leads w= ith 19% share of Retail sector ad pie during 2007.
• ‘Pantaloons Retail India Ltd’ an Independent Retailers was at 1st posi= tion in top 10 advertisers list of Retail sector in Print during 2007= p> • During 2007, 5 out of top 10 advertisers we=
re for
the Automobiles Retail Outlets. U= se of Sales Promotional ad campaign in Retail Sector
•
• Wa=
tch
out for the sequel with an in-depth analysis of advertising in Print cove=
ring
topics like TV and Radio Promotion on Print, Genre of Print Publications,
Main Issue vs Supplements, etc. |